These house ads are interesting for a variety of reasons. The first one speaks directly to the implication that Heavy Metal was presenting “sex, drugs and rock and roll.” The second one features the first mention of archival binders, of which I have nine.

The text above the ad on the second page is from Our Own Little Mardi Grass by Lupoff, which began earlier in the issue. (More about that tomorrow.)

(Heavy Metal issue #5, August 1977 – Pages 17 & 96)