One of the things that Heavy Metal did very, very well was positioning itself as a major advertising platform that could reach a very specific audience – American stoners who liked visually interesting things (movies, among other things). This issue contains ads for four movies. One of them – Blade Runner – also had a separate feature article that contained promotional stills and concept art from Syd Mead.

Two of the other movies also went on to be fairly successful – I’ll let you work out which one didn’t. I’m hesitant to ascribe the success of these films to these ads in Heavy Metal, but the exposure probably didn’t hurt.

(Heavy Metal issue #63, June 1982 – Pages 3,10,11&117and Inside Front cover Various Movie ads)