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Writer: RM Rhodes
RM Rhodes
Feb 24, 2013
1 min read

Updated: Jul 21

The stereo component ads return. The ad copy here is a whole lot of techo-babble that really doesn’t mean much to anyone execept extreme audiophiles. But how many people in the target demographic would actually be willing to admit that they don’t actually understand any of this stuff? Pioneer – pandering to male techo-insecurity since 1980.

(Heavy Metal issue #42, September 1980 – Inside Front Cover Pioneer ad)

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